In this episode we look at the continued emergence of postmodern consciousness (green altitude), using a current example from the U.S. financial sector. Last week Laurence D. Fink, founder and chief executive of BlackRock, the world’s largest investor fund, informed business leaders that if they want any of the the $6 trillion he invests they are going to have to serve a social purpose.

“To prosper over time,” he said, “every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”

This is a sentiment that was anathema to the business community a generation ago, and actually opposed as counterproductive by respected economists such as Milton Friedman. But yesterday’s financial heresy is going mainstream today. What’s up? Emergence, the one thing we can count on…

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